Winter 2026 | Hybrid | FREE!
Agritourism is a growing sector and an option for diversifying a farm’s revenue. This training assists farmers in Southwestern Wisconsin to develop a business concept, assess business feasibility, and navigate regulations.
About Agritourism Business Development Training
Agritourism, sometimes known as farm tourism, involves activities that bring visitors to a farm for educational, recreational, or retail purposes, often linked to farm products or experiences. Agritourism can help farmers generate additional revenue and is a growing sector that many small and medium-sized Wisconsin farmers are interested in.
This training, developed by Extension’s Agriculture and Community Development Institutes, assists farmers with starting an agritourism business. It also connects farmers with community developers and encourages participants to design businesses that are community-oriented. It provides guidance for community developers to support on-farm businesses and incorporate agritourism into rural economic development strategy.
For more information, please visit: https://economicdevelopment.extension.wisc.edu/agritourism/
Training Modules
The training is comprised of 6 modules. Participants can enroll in the entire cohort or attend single sessions.
Participants will receive pre-course materials prior to each module as introduction to key topics.
In-person kickoff event, participants must register to attend. Lunch will be provided.
January 31, 2026 10:00 a.m. – 3:00 p.m.: Cohort Kickoff and Modules 1 & 2
Community Commerce Center, Gays Mills, WI
Module 1: Agritourism: What is your value proposition?
Module 2: Developing the Venture: Is your business idea feasible?
Inclement Weather: In case of inclement weather, this event will be moved to Saturday, February 7, 2026 from 10 a.m. – 3 p.m. at the Community Commerce Center in Gays Mills, WI. Event organizers will alert attendees via email.
Virtual Series, participants must register to attend. Registrants will receive a Zoom link after registering for the module. February 4, 11, 18, & 25, 2026 11:30 a.m. – 1:00 p.m.
Module 3: Community Connections: What need are you satisfying?
Module 4: Risk & Regulation: What risks do you need to address?
Module 5: Financial Analysis: How do you know if you’ll be profitable?
Module 6: Marketing and Placemaking: What will your customer experience be like?
To register: go.wisc.edu/agritourism or call: Sara Tedeschi, 608-326-1134
Agritourism Training Series Project Support
This project is being supported, in whole or in part, by federal award number SLFRP0135 awarded to the Board of Regents of the University of Wisconsin System on behalf of the University of Wisconsin-Madison Division of Extension via the Wisconsin Economic Development Corporation and the Wisconsin Department of Administration.
For more information or any questions, contact:
Sara Tedeschi, Community Development Educator, Extension Crawford County
608-326-1134 or sara.tedeschi@wisc.edu
